Anti-spam policy
We will not allow our Email marketing systems to be used for spamming. We
classify spam in two ways, content and recipeints. Spam is any email sent
with content, unrelated to the nature of your business. Spam is any email
you send to someone who hasn't given you their direct permission to
contact
them
on
the
topic
of
the email.
What we like
To send email to anyone using The Click Click email marketing, you must have clearly obtained their permission. This could be done through:
- An email newsletter subscribe form on your web site.
- An opt-in checkbox on a form. This checkbox must not be checked by default, the person completing the form must willingly select the checkbox to indicate they want to hear from you.
- If someone completes an offline form like a survey or enters a competition, you can only contact them if it was explained to them that they would be contacted by email AND they ticked a box indicating they would like to be contacted.
- Customers who have purchased from you within the last 2 years.
- If someone gives you their business card and you have explained to them that you will be in touch by email, you can contact them. If they dropped their business card in a fishbowl at a trade show, there must be a sign indicating they will be contacted by email.
What we don't like
Anything outside the examples above doesn't equal permission in our eyes, but here are some examples to make sure we're crystal clear:
- You do not have explicit, provable permission to contact in relation to the topic of the email you're sending.
- You bought, loaned, rented or in any way acquired from a third party, no matter what they claim about quality or permission. You need to obtain permission yourself.
- You haven't contacted via email in the last 2 years. Permission doesn't age well and these people have either changed email address or won't remember giving their permission in the first place.
- You scraped or copy and pasted from the web. Just because
people publish their email address doesn't mean they want to hear from
you
Content
We maintain the right to refuse to publish ANY content, we believe to spam. This being any unrelated material, any content of a unsuitable nature, or anything that may be detrimental to the name of "The Click Click"
